Scott Bicycles

Scott Bicycles

On Wednesday Scott Bicycles announced that it is going to discontinue the sponsorship of the Scott-American Beef cycling team for the 2009 season.

Scott became title sponsor of the Saunier-Duval team, after the Spanish company withdrew from the world of pro cycling following the expulsion of Italian star Riccardo Riccò before Stage 12 of the Tour de France for doping offences.

Whether or not Scott is withdrawing as a direct cause of Riccò’s actions, it is still a sad loss for the sport.

Cervelo

Cervélo

Then yesterday, Canadian bike maker Cervélo announced that it will own and sponsor a new European pro road team next season. Tentatively titled the Cervélo TestTeam, although the company may announce a title sponsor in the next few weeks.

According to some news reports, the company’s future with Team CSC-Saxo Bank, which it has supplied since 2002, is uncertain.

The new team will seek a UCI Pro Continental registration and will be managed by Cycling United Racing, a Swiss group that manages Cervelo-Lifeforce.

The team also is sponsored by Zipp, Speedplay, Vittoria and 3T. Cervelo co-founder Gerard Vroomen said the team will serve as a product research & development arm for the companies.

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Comments
  1. […] Scott announced last week Wednesday that it was leaving the sport. On the Friday of the same week, news made its way round that the […]

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