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The 2010 Endura Racing Team

Last week Friday I attended the launch of the Endura Racing cycling team, which took place at the Porsche Human Performance Centre located at the Silverstone race circuit.

My day started off quite early considering I had a two drive to get there. But I had good reason to get there early too  – thanks to both Endura and Cyclevox, I was given the opportunity to drive as passenger inside a Porsche 911 Turbo. The drifting around the low friction circuit as well as super fast straights (and the drifting around) on the handling circuit, it was an awesome experience.

Sweat n Gears Porsche 911 Turbo

The Porsche 911 Turbo

Anyway, back to the launch itself. It was a slick event which in my view, made a big impression on the gathered audience. The day started with MC Anthony McCrossan introducing the Endura brand and Endura Racing history, to a backdrop of SRAM equipped LOOK race and TT bikes. Endura director, Jim McFarlane, then addressed the audience expressing his ‘pride’ at what had been assembled in the impressive Porsche centre’s foyer.

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Team captain Rob Hayles being interviewed by Anthony McCrossan (check out the red trainers!)

A suprise announcement on the day was that of Alexandre Blain.  A former ProTour rider with Cofidis, 28 year-old Blain is a continental rider whose pedigree extends to podium rides in races such as the Etoile de Besseges. His arrival on the squad is yet another statement of intent from this very ambitious team.

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Former ProTour rider Alexandre Blain interviewed by Anthony McCrossan

Another announcement on the day saw the team reveal a key partnership with the Porsche Human Performance Centre (PHPC) at Silverstone. Acccording to press release, the PHPC will provide rider physiological testing and support over the season and will be the bedrock of performance measurement as the Endura riders progress through their season of domestic and continental racing.

Prior to the team riders being unveiled the Endura Racing promo film was shown to the crowd gathered, a video-diary of visits to the Endura offices, team sponsors Fisher Outdoor Leisure (LOOK, SRAM, MET and Tacx) and the house of Rob Hayles, for an insight into his thoughts and expectations for 2010.

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Look Team Bike, kitted out in Zipp wheels and SRAM components

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Look 596 Team Time Trial Bike

The launch finale saw the team riders being introduced and interviewed, followed by team photos with riders, guests and sponsors.

The Endura Racing team for 2010 are:

All in all, a really good launch. So, watch this space. This team is on the cusp of something big!

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    This post was mentioned on Twitter by SweatnGears: New blog post: Endura Racing Team http://bit.ly/97PqvX

  2. […] under two weeks ago, the Sunday following the Endura Team launch, I attended the launch of the newly created Orbea-For Goodness Shakes cycling team.  The launch […]

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