Rydon's from Rudy Project
Walking through AW Cycles about two months ago, I bump into this familiar looking girl. When she spoke, the South African accent gave it away and I knew immediately who it was. Gila Joffe. The last time the two of us met was on a trip to France in July 1992. We went there to race our bikes and to see the Tour de France. On our last day in France, Gila, myself and a few other of the guys spent over eight hours on the Champs-Élysées waiting for the riders to come in for the final stage of the Tour. If my mind serves me correctly, it was Olaf Ludwig that took the stage that day. That was over 18 years ago. And now the two of us meet up again, and in a different country. We spoke for a while and scheduled to meet up for coffee a few days later.
So when we meet up Gila and I had a good catch up on the old times and also told me of her new ventures here in the UK. The first being iRudyProject and the second ICE ID.
- iRudyProject is a UK online store dealing with all Rudy Project sunglasses and helmets. Being online, Gila is able to offer some pretty cool prices that don’t break the bank at all.
- ICE ID is also an online store that rivals that off Road ID. It is a wearable In Case of Emergency Identification product. Currently there are 5 different forms, Wrist ICE, Shoe ICE, Ankle ICE, MEDI ICE (medical alert bracelet) and a DOG TAG. The ICE ID range allows everyone no matter what their choice of outdoor activity to find a comfortable, stylish way to carry their ID at all times.
After our meeting Gila gave me a pair of Rudy Project Rydon’s with ImpactX photochromatic clear lens to wear when I go out riding. I’ve tried them out a few times and will be posting another blog piece on here of my experience with it. Make sure to look out for it.
Sweat 'n Gears 